AU design project and Yamaha
オンガク スル ケータイ / ケイタイ スル ガッキ
Musical Mobile Phones / Instruments you can carry
This concept design project 2008 was a collaboration wth Au by KDDI (Japanese mobile phone service provider) and Yamaha’s musical instrument, Product Design Laboratory, to create a new user experience. Six concept designs (4 designs by Marianne Bailey) will be shown at the following exhibitions:
Tokyo KDDI designing studio | Harajuku
2008.7.25(fri)-8.31(sun) | 10:00-20:00
Yamaha Mobile Orchestra | Mini live
2008.7.27(sun) | 14:00, 16:00, 18:00
Fukuoka IMS
2008.9.9(tue)-9.15(mon ) | 10:00-20:00
Osaka Kurista Nagahori | Taki no hiroba
2008.9.27(sat)-10.03(fri) | 11:00-20:00
Nagoya Nagoya midland square
2008.10.17(fri)-10.27(mon) | 11:00-20:00

BOX TO PLAY
Imagine inspiring someone to discover their own creative self, they go on to inspire another, who inspires another. Creative ripples ceaselessly travelling from one person to the next through the infectious medium of music. How can I inspire the passive music listener to become a active sound collector to active music “player” ...Playing outside the box.

Sticks in the air
Imagine kissing someone through a pane of glass. The other side of the window is responding to your touch but the act of touching itself, the detail, texture, taste and responsiveness has lost joy. A musical instruments sensitivity, deep responsiveness, feedback, refined ergonomics and tactility is a perfect example of a satisfying, joyful interface creating deep, long lasting connection.

Key to touch
Imagine if we spoke to each other as computers do, in just 0 and 1’s... yes, no, yes, no.. Would it be as expressive as our language where we can find deep expression and colour in the gaps in between yes/no and black/white? If we need to express ourselves with more than a yes/no output then why do our communication devices only allow an on/off input?

BAND IN YOUR POCKET
Imagine a tactile, quality, long life musical instrument of your choice with the connections to your “band members” in your pocket. Allowing a “music conversation” anytime, anywhere alone or with anyone you wish to jam with.

Juxtaposed with you
Imagine a large open field on a hot summer’s day. Two people walk together, there is no shade in the field and they walk to the other side without stopping. Someone notices it may be nice to plant a tree halfway across the field for some shade and rest on the journey. Over the trees lifetime I wonder how may inspired conversations, intimate moments, and relaxed comfortable silences the trees open shelter would bear witness to. I like to notice the space where it would be good to “plant a tree.”

Imagine a standard modern design classic… for me a Mini Cooper comes to mind. A new archetype that sets the precedent for many designs to follow and although times and fashions change, it retains its value and relevance to modern living and retains the affections of its owner.

Le Creuset ~ Screwpull Wine Chiller
Imagine you have a guitar, its seen many happy days but you’re moving and don’t play so much, unlike the shelves you no longer need, you don’t throw the instrument away, you give it to a friend. Creating a modern classic that has inherent value and doesn’t date easily allows increased attachment to the object over time with experience, as with an instrument it becomes a well used and loved long life “unthrowawayable” object.

Remington Performance Range
Where there is genuine need, there is always good business opportunity. Observing peoples behavior and the gaps where something is needed and filling them with original solutions patents, invention, innovation, improved design and construction that are unique to a brand.

Imagine if all objects were brightly coloured, one bright hue after the next, would bright colours lose their joy? One of Yamaha’s key philosophies is “unobtrusiveness,” the belief is that a musical instrument should be cool to contrast and compliment the warmth and emotion of the player. Unobtrusiveness is also a key philosophy of Muji. Peripheral Vision is an unobtrusive object in the spirit of Muji that brings attention to other objects or people in the spirit of Yamaha.
Marianne Bailey was born in the United Kingdom in 1977.
After gaining a distinction in Art foundation studies at Cheltenham Art College (1996-1997 specializing in sculpture) she graduated in Product and Furniture Design at Kingston University, London (1997-2000 Ba Hons) Awarded the Vitalis and Bulo Millennium Award and "Best New Product" in the Academy of Excellence 2000 Awards.
In 2000 she began working for London design consultancy Factory-design, designing a wide range of products, AV equipment, speakers, household goods, packaging, leisure vehicles and aircraft interiors for clients including Samsung, Remington, Tannoy, Yamaha Motors, Ronson, Faraday packaging, Wilkinson Sword, Le Creuset and British Airways. Projects varied from "Big Picture" Brand directional thinking to in-depth product development and detailing from concept to production.
From 2005 she moved to Japan to design new musical instruments for Yamaha’s Product Design Laboratory, working on advanced design projects, digital pianos, drums, electric guitars, AV equipment and a user interface of music making software. In 2006 exhibited at Milan Satellite Salone and Tokyo Design centre in the Yamaha project “Shall we meet under the blue sky". In 2008 designed and exhibited four concept mobile phone designs in an AU by KDDI and Yamaha project in Tokyo
She continues to live and work in Japan for Yamaha.
Senior Designer
marianne_bailey@yahoo.co.uk
Yamaha Product Design Laboratory
General Manager
http://www.global.yamaha.com/design
Factorydesign
http://www.factorydesign.co.uk
Green Champion Engineer
http://www.leebaz.blogspot.com
Bento Graphics
http://www.bentographics.com
Editor
http://www.pingmag.jp
Senior Designer
marianne@mariannebailey.com